Revista Latinoamericana de Investigación Social Vol. 3 núm. 2 (2020)

Permanent URI for this collectionhttps://repositorio.lasalle.mx/handle/lasalle/2451

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    Análisis del consumo de Fast Fashion para aminorar sus afectaciones económicas
    Vázquez Cadena, Rebeca, Navarro Ocampo, Brenda, Gonzalez Mariano, Nayeli (Universidad La Salle México, Facultad de Negocios, 2020-08-31)
    El fast fashion o moda rápida es el consumo masivo de prendas de bajo costo, prendas que imitan diseños y tendencias que imponen las principales casas de moda del mundo. El impacto tanto económico como ecológico que genera su consumo es un tema de interés actual. En esta investigación se propone analizar el consumo de fast fashion a través del conocimiento de las personas sobre las diferentes alternativas asequibles a fin de disminuir las afectaciones económicas que ocasiona su consumo. Como resultado se encontró que la muestra de estudio indica que, el conocer sobre alternativas respecto al consumo de moda rápida no afecta el consumo en este tipo ropa, por ello se recomienda implementar estrategias nuevas a fin de persuadir a este sector de la población. La disposición de la gente a dejar de consumir fast fashion es un fenómeno social que no puede medirse cuantitativamente, es así como la lógica difusa es una herramienta útil para abordar este estudio.
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    Criteria for improving school’s facilities from students’ point of view
    Ávila, Alejandro, Díaz, Guillermo Iván, Ramírez, Karla (Universidad La Salle México, Facultad de Negocios, 2020-08-31)
    The benefits of school improvement are a growing topic of interest. This has raised the expectation of quality in all schools across the world. School improvements may contribute toward increased employment opportunities. Therefore, it is important for schools to provide favorable learning environment to increase the quality of students’ outcomes. The objective of this article is to identify the best areas of improvement for La Salle High School in Mexico City. For this purpose, we asked students to express their opinion what the most important criteria are from a set of seven main areas. The results indicate that students give the highest priority to security system and technological improvements inside the classrooms. In addition, students see necessity of improvements in teaching dynamics and in the transmission of the knowledge. Regarding this area, female students stress the necessity to increase the respect inside the classrooms.
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    Analysis of hospitality efficiency in the main Mexicantouristic centers
    Flegl, Martin, Rangel, Brenda, Mendoza, Daphne (Universidad La Salle México, Facultad de Negocios, 2020-08-31)
    Tourism plays an important role in the Mexican economy, representing approximately 8.8% of the Mexican GDP and producing 4.1 million of direct and 6.5 million of indirect jobs. Although a positive trend in arrivals of international tourists to the country has been reported, the whole industry can be quickly negatively affected by the level of insecurity, lower economy performance, as well as by insufficient infrastructure. Therefore, it is important to search possible areas for improvements. In this article, hospitality efficiency of 67 main touristic centers in Mexico is analyzed for the period from 1992 to 2017. The results reveal low efficiency of in-land touristic centers in case of foreign tourists, as the foreign tourism is concentrated in limited number of on-cost centers. On the other hand, national tourism is less centered, although on-coast centers remain within the most efficient. Therefore, there is clear opportunity for in-land tourism in Mexico, which would stimulate the whole industry, as well as the Mexican economy.
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    Green marketing in an emerging economy: Exploring attitudes of Mexican consumers
    Iliescu, Maria Cristina (Universidad La Salle México, Facultad de Negocios, 2020-08-31)
    The purpose of this research is to improve the comprehension of the influencing or inhibiting factors of eco-friendly consumption in an emerging economy. Online survey and focus group were used to study 297 Mexicans with different incomes from two neighbourhoods of Mexico City. Then, the Chi-Square test has been used to relate demographic variables to the consumer segments. The findings highlight the following dominant themes related to hesitation in the adoption of green behaviours: price and perceived quality, trust and credibility, and lifestyle. Overall, deeply rooted habits and traditions seem to resist eco-friendly behaviours. The elements that drive consumers from positive attitudes and intentions to the actual adoption of green practices are a combination of perceived personal benefits, decreased perceived risk and uncertainty, and a sense of control over costs. To build green responsibility, it appears imperative to calibrate consumer knowledge and offer affordable lower-priced alternatives for the low-income market segments, which constitute the vast majority of the population in emerging economies.