Browsing Thesis by Title
Now showing items 1-3 of 3
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A successful marketing and sales model for the pharmaceutical industry in Mexico
(2015-01-07)In this paper will be found information concerning the current situation of the pharmaceutical industry worldwide and in Mexico, highlighting the drivers and trends that will move the industry in the near future and how ... -
Leadership, Innovation and Multucultural environments in Mexico: Innovative Strategies for International Leaders
(2015-07)The aim of this paper is to develop innovative tools for international leaders in Mexico who work in multicultural companies and a leadership model as a guide in their daily activities in order to expand their leadership skills. -
Why and How the Italian Companies should increase their investment in Mexico
(2015-07)The thesis is based on the hypothesis that companies placed in a country with an economic crisis like the European ones should invest in the emerging markets. In the specific, it is going to be analyzed the situation of ...