Search
Now showing items 1-1 of 1
Green marketing in an emerging economy: Exploring attitudes of Mexican consumers
(Universidad La Salle México, Facultad de Negocios, 2020-08-31)
The purpose of this research is to improve the comprehension of the influencing or inhibiting factors of eco-friendly consumption in an emerging economy. Online survey and focus group were used to study 297 Mexicans with ...