A successful marketing and sales model for the pharmaceutical industry in Mexico
Díaz Vélez, Rodrigo César
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In this paper will be found information concerning the current situation of the pharmaceutical industry worldwide and in Mexico, highlighting the drivers and trends that will move the industry in the near future and how the market is getting prepared for the next steps. Also the paper include information regarding the top companies leading the industry and in case of Mexico explain the health security system that frames the Mexican health market.