Browsing k. Dirección de Posgrado e Investigación by Author "Valenzuela Nájera, Ashley Itzel"

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    • Green Marketing as a strategy for sustainable purchasing behavior in Mexico 

      Valenzuela Nájera, Ashley Itzel (Universidad La Salle, Dirección de Posgrado e Investigación, 2019)
      Nowadays, environmental deterioration is considered as a public problem. The need to stop the current trends that contribute to its destruction, like intense consumption and the effect of business activities, has led to ...