Thesis
Permanent URI for this collectionhttps://repositorio.lasalle.mx/handle/lasalle/210
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- Leadership, Innovation and Multucultural environments in Mexico: Innovative Strategies for International LeadersXochipa Gutierrez, Brenda Isabel (2015-07)The aim of this paper is to develop innovative tools for international leaders in Mexico who work in multicultural companies and a leadership model as a guide in their daily activities in order to expand their leadership skills.
- Why and How the Italian Companies should increase their investment in MexicoTieri, Alberto (2015-07)The thesis is based on the hypothesis that companies placed in a country with an economic crisis like the European ones should invest in the emerging markets. In the specific, it is going to be analyzed the situation of the Italian enterprises and the reasons why for these companies the best country where to invest is Mexico.
- A successful marketing and sales model for the pharmaceutical industry in MexicoDíaz Vélez, Rodrigo César (2015-01-07)In this paper will be found information concerning the current situation of the pharmaceutical industry worldwide and in Mexico, highlighting the drivers and trends that will move the industry in the near future and how the market is getting prepared for the next steps. Also the paper include information regarding the top companies leading the industry and in case of Mexico explain the health security system that frames the Mexican health market.