The following essay was first givenas a virtual lecture on April 12, 2018 to La Salle University. The scope of the lecture was expository and had two aims. First, I explained how Scheler’s affective intentionality undergirds moral theorizing. Second, I explained Scheler’s value rankings disclosed in affective intentionality. Overall, I hoped to convey to the audience how unique Scheler’s position in the history of ethics is.